Is coffee really the right product for a home business?

Why wouldn't it be?  Second only to water, it's the most popular beverage on earth.  In fact, it's in such high demand that there's about to be a shortage of the premium brands soon.

A coffee shortage is inevitable (and could be here within three to five years) due to soaring consumption.  That's because coffee shops are springing up everywhere and they are hugely popular.  The 'problem' is that people's tastes are being refined and they are searching for higher quality coffee.  There's nothing wrong with that, but the very best coffee beans aren't harvested from massive farms.

High quality coffee tends to be made from arabica, which is grown at very high altitudes on farms that are often less than a hectare in size and have low yields.   It's more of a designer product, and these small, fragmented farms are dotted all around Latin America and Ethiopia.

Americans and Europeans are (more and more) becoming coffee connoisseurs – and like fine wine, people want to learn about how it's made and what to drink.  That's great, but expect prices to start rising soon.  It's the law of supply and demand.

Unlike with wine or other high value commodities (where you can get your price), coffee growers are living in poor regions in the tropics and they take what they can get.  Coffee prices, in real terms, haven’t gone up in years so it is becoming less worthy of farmers' time to grow coffee.  That's going to change, though.

So what does all this mean?

1)  Demand is stronger than ever and continues to grow.

2)  You don't have to buy a commercial lot, build a coffee shop and hire staff to have your own coffee business.  You can do it all from home with Organo Gold premium coffee (and tea).

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