This information blog is powered by the 13 Steps to Riches, as explained by Napoleon Hill in his famous book, 'Think and Grow Rich'. I hope that you will find it inspiring and that perhaps you will choose to join me, as I apply those 13 Steps in my life. ~Rusty

Tuesday, September 9, 2014

Organo Gold and Dunkin Donuts

What do the two have in common?  The answer is:  More than you think.

Coffee is BIG business, folks.  Organo Gold coffees and teas are different because they are infused with the tasteless & odorless 'king of herbs', Ganoderma.  The health benefits of Ganoderma are legendary.  But what's that got to do with Dunkin Donuts?  The answer is:  Coffee and healthy products are both BIG business.

Dunkin Donuts has been gradually re-making its image since 2006, when the chain unveiled its ‘America Runs on Dunkin’ slogan, a reference not to its namesake baked goods but its coffee: a cheaper, down-home alternative to pricey, hoity-toity Starbucks.  Seven years later, as the company looks to expand from its east coast roots to the west, Dunkin is no longer beating around the proverbial bush. With coffee and other drinks accounting for 58% of US franchisee-reported sales in 2012, the outfit’s CFO has admitted that the future is not in Powdered Sugar or Boston Kreme. “We are a beverage company,” Paul Carbone told investors and analysts this week, stirring nostalgia by referring to Dunkin Donuts’ beloved mascot of the 1980s and 1990s: “Fred the Baker is not coming back.”

Speaking at investment bank Jefferies’ annual consumer conference, Carbone called Dunkin Donuts’ beverage business the “holy grail” for profitability, with the highest margins of all its sales categories. As Dunkin prepares to head “west of the Mississippi”, as Carbone put it, the company is rolling out a national media campaign focused on its drinks rather than any of its food offerings. Dunkin’s eye is on the prize: California, where the Boston-based chain has no presence to date, but where top competitor Starbucks operates well over 2,000 stores — more than triple the number in the Seattle coffee giant’s second most saturated state, Texas. Carbone said the company has been targeting California with its coffee ads since 2010, despite having no plans to open up shop there until 2015. “By the time we’re in California, they’ll have seen five years of national media focused on beverages,” he said of the plan.

Today, Dunkin Donuts operates around 7,400 US stores, with its core business in New England, New York and other eastern markets including Pennsylvania and Florida. The chain broke ground in Las Vegas in 2005, marking its first big westward move. The aim, said Carbone, is to have 15,000 outlets up and running in the next few years, with California stores accounting for a significant chunk of this new real estate. While Dunkin will continue pushing its coffee menu to Californians, the chain seems to be aiming squarely at health-conscious Golden State residents with an unexpected announcement this week. It’ll start selling gluten-free muffins and donuts later this year, becoming the first major fast food outlet to jump on the anti-wheat bandwagon. Flour-loving Fred the Baker would be out of business.

So back to Organo Gold...

Ask yourself this question:  Will Dunkin Donuts EVER send you a check for drinking and sharing their coffee with others?  Well... will they?


To become a part of the Organo Gold family today, and start down the road to financial freedom, simply click HERE.

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