Organo Gold coffee: Crossing the Rubicon

Today, when someone is said to have “crossed the Rubicon,” it means that they have crossed the point of no return, or have burned their bridges behind them. The die has been cast and there’s no turning back. When Caesar crossed the Rubicon, there was absolutely nothing he could due to turn back the clock; the war had begun.

When the Spanish Conquistador, Hernan Cortes, invaded what is today modern Mexico, he ordered his men to burn their ships upon reaching the shore.  Cortes reasoned that by eliminating their only method of retreat, his men had no choice but to fight hard to win against the Aztecs, which they ultimately did.

And in the Unites States Army, there's a saying:  "You're capable of anything when you have no choice."

Success Key: Decide ahead of time that quitting is NOT an option! If you leave yourself an option, you will take it at some point. Success comes to those who leave no other option and then work tirelessly to make it happen. That doesn't mean that they don't get tired, frustrated, or discouraged at times. It just means that these things cannot stop them, because they don't have a choice.

Champions push through the fear, the pain, the disappointment, and they keep following the plan.  With your new Organo Gold business, figuratively burning bridges or ships will be a good thing.  All you're doing is letting go and saying goodbye to the old excuses.  Once you do that, you won't have any choice but to go foward and conquer!

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