This information blog is powered by the 13 Steps to Riches, as explained by Napoleon Hill in his famous book, 'Think and Grow Rich'. I hope that you will find it inspiring and that perhaps you will choose to join me, as I apply those 13 Steps in my life. ~Rusty

Friday, October 12, 2012

The importance of 3-way calls with your Organo Gold upline sponsor

Here’s a mathematical formula that every Organo Gold business owner needs to know and understand:

Know + Like + Trust = Commitment.

Joining the Organo Gold family requires a commitment of time, energy and a little money.  In order to get that commitment, people want to know three things - 'will this work?', 'can I do it?' and 'will I get help'?  They will will feel good about the answers to those questions when they:
  • Know who you are
  • Like who you are
  • Trust you
If not, they will not join this business (and neither would you). The depth of the trust required will vary, but there must be at least a base level of trust in place before anyone will spend a dime or move a muscle.  One of the things I love about our plug-in system with Organo Gold coffee is that, done correctly, it is designed to produce a commitment by using the above formula.

Know = exposures.  With Organo Gold, this is primarily done with sampling and the famous 'four questions'.  Sample, sample, sample - that's the basic foundation of the marketing system.  People will never know you (or know about the coffee) if they never meet you.  Since you are reading this blog, online exposure is another way for people to get to know you because they can read what you have to say, and this says a lot about you.  Don't hide from the world!

Like = how you present yourself, the company's image, local events, webinars, social networks, blogs, etc. When I interact with you (or attend a meeting with you), in person or online, I get a sense of who you are and whether or not I like who you are. When I read your blog, I begin to learn who you are and what you believe. Are you out there, creating conversations and relationships? If not, when are you going to start?  And though it should be taken for granted, always dress professionally - and keep your website looking sharp as well.  You never get a second chance to make a good first impression.

Trust = consistency and edification. It’s easy to fake being nice, smart or helpful at first.  But with Organo Gold, upline support with 3-way calling is an absolutely essential tool for establishing REAL trust.  By 'edification', I mean building up your sponsor as an expert before the 3-way call.  By the way, that upline sponsor should actually be an expert!  If not, then 3-way call with his/her upline sponsor.  That builds trust to move prospects along the spectrum of know, like, trust and that, ladies and gentlemen, is how you grow your Organo Gold coffee business.  By the way, we explain and demonstrate (over and over) how to do 3-way calls correctly until you are a master at it.

This business is so simple.  Notice I didn't claim it was 'easy'.  I said simple.  So now, I'm curious.  Are you ready to receive the help from our team that can produce a multi-million dollar business for you, right now... today?


To become a part of the Organo Gold family today, and start down the road to financial freedom, simply click HERE.

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