Is Organo Gold really a simple business?

Of course.  Think about what it is:  Coffee and Tea. 

That's it.

I don't think it gets much more simple than that.  Of course lots of people 'make' it more complicated than it needs to be by ignoring the training, not following the Four Steps, doing it 'their way' and thinking about way too many things.

Over-thinking this is the real killer.

The company's slogan is, "It's Easy, It's Simple, It's Coffee."  That pretty much says it all, doesn't it?

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